After having to rename and re-brand the former Hard Rock Park the new park operators didn’t waste any time. Today, the park announced the new name, Freestyle Music Park.
In the press release, FPI calls the park, “the launching point for the Freestyle Park brand throughout the world.”
“Choosing ‘Freestyle Music’ as the name of the Park is a strategic move that we see as a key benefit for the long-term success of the project while broadening its appeal to an infinitely larger number of guests,” said Steve Baker, president of FPI MBE.”
While some said that keeping the Hard Rock name would be advantageous to the park, FPI seems to be turning lemons into lemonade with this name change and re-branding effort. Some argued that Hard Rock brand wasn’t very family-friendly. I have to admit that while bands like Led Zeppelin and the Eagles are somewhat cross-generational, opening the park’s musical appeal even further can only be a positive move. Here’s a mention from the press release about the park’s new, broader music theme:
“Freestyle Music Park is the destination for the celebration of that revolutionary phenomenon rock n’ roll but also encompasses other genres of music including country, reggae, beach music, pop, R&B, alternative, Christian, and disco. At Freestyle Music Park, guests can indulge their inner “rock star” while enjoying the park’s many rides, shows and other attractions.”