Mr Freeze Reverse Blast - Six Flags Roller Coaster

Six Flags Reverses Mr. Freeze Roller Coasters

Mr. Freeze Reverse Blast Coasters Are Coming to Six Flags

The Six Flags Makeover Era continues as the Mr. Freeze launch roller coasters are being revamped for 2012. The Mr. Freeze coasters at Six Flags Over Texas and Six Flags St. Louis will now be known as Mr. Freeze Reverse Blast. Now, riders will be launched backwards, much like the Superman Escape from Krypton makeover at Six Flags Magic Mountain. Here’s a commercial promoting the ride:

My Take: Not A Completely New Ride, But Still Something Different

On the scale of upgrades and makeovers that Six Flags has done in recent years, this one sounds like its pretty much the epitome of a gimmick. But I wouldn’t say that there’s nothing wrong with that. If amusement parks can find an inexpensive way to put a twist on a potentially stale 14 year-old attraction, I’m all for it. I enjoyed the Texan Mr. Freeze quite a bit last summer, but locals might not find it as exciting anymore. I can’t really speak to how a backwards launch might feel though as I’ve never experienced one. I’m mainly approving the concept. Hopefully, it’ll be as fun or even better than before.

And having Vanilla Ice (Six Flags Over Texas) and Cardinals player David Freese (Six Flags Over St. Louis) promote the rides is a bit silly, but the marketer in me gives it a thumbs up. I’d love to know who else the parks had on their lists of celebrities with cold names in case these two declined.

What’s your take? What do you think of Mr. Freeze Reverse Blast? Leave a comment below & vote in the poll.[poll id=”63″]